accelerate innovation

Nouvel is a European trend, communication and innovation consultancy. We nurture the development of new products, services and business models that drive profitable growth. In the process we invent and help people be more inventive. Let us help you unlock the promise of innovation.

RT @francesca_bria: BCN aspires to be a digitally-sovereign city – a city which uses tech & data to empower citizens, deliver better public…
12:04:20  •  08 Dec 2017
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#adoptoiwopi https://t.co/zmsiFgtw3i
11:35:56  •  30 Nov 2017
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RT @MateuHernandez: La marca Barcelona, tocada pero no hundida https://t.co/s3Fhu9L3gn vía @Elperiodico @BarcelonaGlobal @lluisgomez1 @mane…
18:35:43  •  27 Nov 2017
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16:48:14  •  15 Nov 2017
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14:10:51  •  02 Nov 2017
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India and China's populations are changing in very different ways. Here's why https://t.co/PjvdRrtelm vía @wef
19:32:23  •  01 Oct 2017
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The Best Leaders Know a Complex World Demands an Improvised Response https://t.co/aQhp6f5YcF vía @singularityhub
22:01:40  •  29 Sep 2017
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Thrilled to see cancer nurses unite #ECND2017. Hope you will recognise the value mastectomy patches #annabonny https://t.co/EPMtsnlQeF
13:56:21  •  10 May 2017
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Can We Stop Ad Creep? https://t.co/TpyvfWDOfi
20:16:06  •  03 May 2017
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Marko Ahtisaari and how music could help shape health outcomes https://t.co/wHbUcM5t1a
08:44:47  •  30 Apr 2017
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The new status symbol: it’s not what you spend – it’s how hard you work https://t.co/e6G60y9nyi
21:50:02  •  27 Apr 2017
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Mercedes vs. Tesla Is an Epic Tale https://t.co/6QjEY8CwEP
20:05:30  •  12 Apr 2017
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Conscious consumerism is a lie. Here is what you can really do to save the environment. — Quartz https://t.co/R9JPRU5zOa
12:17:48  •  06 Mar 2017
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RT @deporvillage: CTO ¿Te apetece liderar un gran reto tecnológico en uno de los mayores e-commerce de España y líder en su sector? https…
17:28:34  •  21 Dec 2016
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Sam Altman’s Manifest Destiny - The New Yorker https://t.co/R8I5xSQIhb
07:52:43  •  13 Dec 2016
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sure thing - Silicon Valley Has an Empathy Vacuum https://t.co/a3XjopldDe via @newyorker
22:07:17  •  04 Dec 2016
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Big data, Google and the end of free will https://t.co/1eyXWvOpXp vía @FT
09:27:45  •  28 Aug 2016
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Ethics: Taming our technologies : Nature : Nature Research https://t.co/KiI2qBqrFU
15:21:23  •  21 Aug 2016
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THE FUTURE’S NEW CLOTHES ‹ SCENARIO Magazine https://t.co/tgxrocisKo
13:45:40  •  02 Aug 2016
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How Google Grows Its Own Food With Leafy Green Machine https://t.co/v3K2edyIW7
19:30:59  •  01 Aug 2016
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#adoptoiwopi https://t.co/zmsiFgtw3i
11:35:56  •  30 Nov 2017

Every engagement is as unique as our customer’s context. Be it vision & strategy, insights & ideas, rapid prototyping or scaling we use a variety a tools and methodologies tu develop and co-create the best approach to each challenge. Customers and people are always central to our work. The following is just a sample of the types of distinct services we excel at.



Our tailored workshops bring your team up to speed on the latest consumer trends impacting your (and adjacent) industries. Observing and analysing how others achieve consumer engagement, we work on developing new products/services and business models. Together we transform consumer insights into concrete growth opportunities. Bootcamps are custom designed 1-3 day innovation programs in which we activate teams to design, prototype and test solutions.

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Safaris are urban learning expeditions that promote the free flow of ideas, generate insights and enable teams to collaborate on new business opportunities. Our custom designed itineraries lead teams across central and off-beat locations meeting thought leaders whilst exploring a unique blend of locations (incl. new retail concepts, culturally relevant urban developments, highly differentiated service providers). Safaris are a great way to kickoff our Innovation Workshops & Bootcamps and can be organised in any European or World capital.

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Bespoke Business Intelligence

Gain global, in depth product and marketing insights through our commissioned reports. We draw on a multitude of sources (including a global network of savvy ‘scouts’) to critically observe what is happening across more than 20 industry verticals. Tailored to your specific requirements, our reports quickly provide you with an incisive snapshot of any consumer category. For you this means early access to critical product information that you can translate into competitive product/service roadmaps.

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Every now and again we fall in love with clients and their vision. As a result we occasionally organize events, mainly in Barcelona, a city we live and breathe. We produce events in the same way we approach any project: with a mix of rigor, imagination, ambition and humility.

Talk to us…

Our diverse and multi-disciplinary team works at the intersection of culture, technology and entrepreneurship. We invent and help people invent brilliant answers to corporate innovation challenges. Nouvel’s founding team is composed of …

Noelia Morales

A trained lawyer Noelia has extensive international experience in marketing and product development with FMCG companies (including Chupa Chups where she developed flavours for the Japanese market). Her interest in consumer trends leads her to found Nouvel in 2004 to enable companies cope with innovation challenges and increasingly short product life cycles. Noelia also lectures and works with IESE, UAB and IED on innovation topics. She is fluent in Spanish, English, French and Portuguese.

Matthias Schneider

Matthias is a LBS alumn with a background in media and technology. He has led digital transformation and new product initiatives for large media (- he was Bloomberg’s first Head of Digital for EMEA) and has substantial experience as both intrapreneur and entrepreneur. His passion for innovation, people and technology leads him to deliver impactful corporate innovation programs drawing on years of experience with diverse methodologies and tools. Matthias has a truly global perspective but is also vested with Barcelona and Madrid’s vibrant tech and entrepreneurship ecosystem as organiser of NewCo. He is fluent in German, English, French and Spanish

Enric Granados 153 bajos 08008 Barcelona Tel: +34 934144342 Mobile Noelia: +34 630403125 Mobile Matthias: +34 666749634 info@nouvel.es